Privacy policy

Last Updated: September 12, 2026

Honor The Forefront (“Honor The Forefront,” “HTF,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, purchase our products, submit a custom or personalized order, participate in a fundraising campaign, communicate with us, or otherwise interact with Honor The Forefront.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with Honor The Forefront, we may collect information such as:

Contact information, including your name, email address, telephone number, billing address, and shipping address.

Order information, including products purchased, personalization requests, order history, shipping information, transaction information, discounts used, and communications concerning your order.

Payment information. Payments are processed through Shopify and applicable payment providers. Honor The Forefront generally does not directly receive or store your complete payment-card number.

Account information, if you create or use a customer account.

Device and website information, which may include your IP address, browser type, device information, cookies, website activity, referring pages, and interactions with our store.

Marketing information, including email or SMS marketing preferences and interactions with marketing communications where applicable.

2. Custom, Personalized & Memorial Orders

Honor The Forefront creates personalized military, veteran, first responder, K9, memorial, retirement, service-recognition, and commemorative products.

When you request a custom product, you may voluntarily provide additional information, including:

  • Names and ranks
  • Military branches or units
  • Police, fire, EMS, K9, or other departments
  • Badge numbers
  • MOS, specialties, or roles
  • Years of service
  • Deployments
  • Awards and career milestones
  • Retirement or memorial dates
  • Photographs
  • Personal messages
  • Service histories
  • Memorial information
  • Stories about an individual or their service

We use this information primarily to design, produce, fulfill, and support the product or service you requested.

Please only submit information, photographs, or other materials that you have the right or appropriate permission to provide.

3. How We Use Personal Information

We may use personal information to:

  • Process, produce, and fulfill orders
  • Create personalized or custom products
  • Process payments and refunds
  • Provide shipping and delivery information
  • Communicate about orders
  • Provide customer service
  • Process returns, exchanges, or replacements
  • Prevent fraud and protect our business and customers
  • Maintain and improve our website
  • Analyze store and marketing performance
  • Operate fundraising campaigns
  • Provide customer review opportunities
  • Send marketing communications when permitted
  • Comply with legal, tax, accounting, or regulatory obligations
  • Enforce our Terms of Service and other policies

We may also use aggregated or de-identified information for analytics and business improvement where permitted by law.

4. Shopify

Our online store is powered by Shopify.

Shopify processes certain personal information necessary to provide our storefront, checkout, payment, account, analytics, security, and other ecommerce functionality.

Shopify may process information in accordance with its own privacy practices.

5. Payments

Payments may be processed through Shopify Payments or other payment providers made available through our checkout.

Payment providers may collect and process payment information in accordance with their own privacy policies and applicable security requirements.

Honor The Forefront does not generally have access to your complete credit or debit card number.

6. Shipping & Order Fulfillment

We may provide information necessary to deliver your order to shipping carriers and fulfillment-related service providers.

This may include your name, shipping address, email address, telephone number, and shipment information when necessary to fulfill or provide updates regarding your order.

7. Google Services & Customer Reviews

Honor The Forefront may use services provided by Google, including Google Merchant Center, Google & YouTube integrations, analytics, advertising, and Google Customer Reviews.

When Google Customer Reviews is enabled, customers may be offered the opportunity after checkout to opt in to receiving a survey from Google regarding their shopping experience.

If you choose to participate, information necessary to administer the survey may be transmitted to Google, such as your order identifier, email address, delivery country, and estimated delivery information.

Participation in Google Customer Reviews is voluntary.

8. Customer Reviews

We may use third-party services to collect and display customer reviews, including Google Customer Reviews and review applications integrated with Shopify.

If you voluntarily submit a review, information associated with that review may be displayed publicly depending on the service and your submission.

Please avoid including sensitive personal information in public reviews.

9. Email & Marketing Communications

If you subscribe to our email list, request marketing communications, or otherwise consent where required, we may send information regarding:

New products, current missions, fundraising campaigns, limited releases, promotions, discounts, events, and other Honor The Forefront updates.

We may use third-party email or marketing providers to deliver these communications.

You can unsubscribe from promotional emails by using the unsubscribe option contained in the communication.

Transactional messages regarding an order may still be sent even if you unsubscribe from promotional marketing.

10. Fundraising Campaigns

Honor The Forefront operates product-based fundraising campaigns benefiting selected organizations, memorial funds, programs, or causes.

We may maintain records related to purchases associated with a particular campaign so we can calculate campaign results, amounts raised, and contributions.

We generally do not provide a fundraising beneficiary with a customer's personal information merely because the customer purchased a fundraising product unless disclosure is necessary for the campaign, you have requested or consented to it, or disclosure is otherwise permitted or required by law.

We may publish aggregated campaign information, such as the number of products sold or total amount raised, without identifying individual customers.

11. Social Media & Third-Party Marketplaces

Honor The Forefront may operate accounts or sell products through third-party platforms and marketplaces.

If you interact with us or purchase through one of these services, that platform may independently collect and process information according to its own privacy practices.

Information you voluntarily make public through social media may also be publicly visible.

12. Photographs, Testimonials & Customer Stories

Submitting photographs, personal stories, memorial information, or other materials for the purpose of creating a custom order does not automatically authorize Honor The Forefront to publicly use those materials for advertising or social-media marketing.

We may request separate permission before using identifiable customer-submitted photographs, stories, or custom memorial materials for promotional purposes.

If you voluntarily submit a testimonial or review for public posting, we may display that content consistent with the context in which it was submitted.

13. Cookies & Similar Technologies

Our website and service providers may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used to:

Maintain shopping-cart functionality, remember preferences, provide checkout functionality, understand website traffic, measure advertising effectiveness, improve our website, prevent fraud, and provide relevant advertising.

Your browser may allow you to block or delete certain cookies. Doing so may affect the functionality of portions of our website.

Where required, we provide choices regarding certain cookies and tracking technologies.

14. Advertising & Analytics

We may use analytics and advertising services to understand how visitors use our store and to measure or improve our advertising.

Depending on the services enabled on our store, these providers may collect information about interactions with our website using cookies or similar technologies.

Your privacy choices may vary depending on your location and the services involved.

15. How We Share Information

We may share personal information with service providers when reasonably necessary to operate our business, including providers that assist with:

  • Ecommerce and website hosting
  • Payment processing
  • Shipping and fulfillment
  • Email and marketing
  • Analytics
  • Advertising
  • Customer reviews
  • Fraud prevention and security
  • Customer support
  • Accounting, legal, or other professional services

We may also disclose information when required by law, legal process, court order, or governmental request, or when reasonably necessary to protect our rights, customers, business, or others.

We do not disclose personal information to third parties merely for unrelated purposes without an appropriate legal basis.

16. Sale or Transfer of Business

If Honor The Forefront is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction as permitted by law.

17. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining business and transaction records, complying with tax and legal requirements, resolving disputes, preventing fraud, and enforcing agreements.

Different categories of information may be retained for different periods.

18. Data Security

We take reasonable administrative and technical measures appropriate to our business to protect personal information.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

Customers should protect their account credentials and contact us if they believe their interaction with Honor The Forefront has been compromised.

19. Children's Privacy

Honor The Forefront's website and services are not directed toward children for the purpose of collecting personal information from them.

We do not knowingly seek to collect personal information directly from children in violation of applicable law.

If you believe a child has provided personal information to us improperly, contact us at honortheforefront@gmail.com.

20. Your Privacy Rights

Depending on where you live, applicable law may provide rights regarding your personal information.

These rights may include the ability to request:

  • Access to certain personal information
  • Correction of inaccurate information
  • Deletion of certain information
  • A copy or portability of certain information
  • Information about how personal information is used or disclosed
  • Withdrawal of certain consent
  • Opt-out from certain targeted advertising, sharing, or sales where applicable

These rights are subject to applicable exceptions and verification requirements.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

21. Privacy Choices

You may unsubscribe from promotional email communications using the unsubscribe link provided in those emails.

You may also have privacy controls available through our website, browser, device, Shopify, or applicable third-party platforms.

You may contact us regarding a privacy request at honortheforefront@gmail.com.

We may need to verify your identity before completing certain requests.

22. Do Not Sell or Share My Personal Information

Honor The Forefront does not sell personal information for money in the ordinary meaning of the word “sell.”

However, certain advertising or analytics technologies can be legally classified as “selling,” “sharing,” or targeted advertising under some U.S. state privacy laws.

Where applicable, customers may exercise available opt-out rights through the privacy controls provided on our website or by contacting us.

23. International Processing

Some of our service providers may process or store information in locations outside the state or country where you live.

Where required, personal information will be handled using appropriate safeguards under applicable law.

24. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technologies, services, legal requirements, or other operational reasons.

When we make changes, we will update the “Last Updated” date at the top of this policy.

25. Contact Us

If you have questions about this Privacy Policy, how Honor The Forefront handles personal information, or would like to submit a privacy request, contact:

Honor The Forefront
Email: honortheforefront@gmail.com
Website: honortheforefront.com

Our Mission:
Honor those who serve. Remember those we've lost. Support those still fighting.